Logo and corporate identity design for Globe Traveller - a manufacturer of RVs with unique functionality and unconventional design, project completed with Ergodesign design team 👩🏽💻
What sets Globe-Traveller's logotype apart is the reduction of the AV letters to the appearance of arrows, without sacrificing the legibility of the letters and the readability of the entire logotype. The AV letters are accompanied by cropped adjacent letters: R and E, to give the whole visually harmonious appearance 🧘🏽♀️.
Photo credit: Globe-Traveller
