Comprehensive brand design project (naming, branding, packaging) within the home appliances industry with positioning aspiration next to Xiaomi and Apple. Minimalism and straighteness with a subtle but remarkable twist.


The acronym was created as a result of combining two words: hus from Danish- house, log from English- logical, logarithm. Because Huslog is about house-o-logic. Simple, yet smart appliances.

Project realized as part of the project team

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