Comprehensive brand design project (naming, branding, packaging) within the home appliances industry with positioning aspiration next to Xiaomi and Apple. Minimalism and straighteness with a subtle but remarkable twist.
Huslog
The acronym was created as a result of combining two words: hus from Danish- house, log from English- logical, logarithm. Because Huslog is about house-o-logic. Simple, yet smart appliances.
Project realized as part of the project team www.ergo.design
